About

No shame.
Just care.

Performance. Body. Skin. Age – everything is evaluated, measured, compared, optimised and commented on. Even personal care has become an optimisation project. Routines are becoming more complex, promises ever greater. What used to be simply part of the body is now a projection screen for insecurities that are often deliberately created in order to be resolved again later. Yelf does not play this game.

No shame.
Just care.

Performance. Body. Skin. Age – everything is evaluated, measured, compared, optimised and commented on. Even personal care has become an optimisation project. Routines are becoming more complex, promises ever greater. What used to be simply part of the body is now a projection screen for insecurities that are often deliberately created in order to be resolved again later. Yelf does not play this game.

Everyone means everyone.

Yelf is not aimed at a specific target group – it is aimed at people. Age, skin colour, gender, sexuality or body shape do not determine who should have access to high-quality care. Care must be accessible to everyone.

That is why we are clearly opposed to exclusion and any form of discrimination or categorisation. Beauty is not a competition and not a yardstick by which people should be measured. It contradicts everything that we and Yelf stand for. Diversity is what our world needs and what makes it what it is.

We don't believe that people need to be fixed. We don't believe in perfect skin. And we don't believe in trends that constantly create new insecurities. That's why we don't make products that sell fear. And we don't use communication that constantly has to explain why you need more and more. Skincare shouldn't be a source of stress.

It's about care, not correction.

Nowadays, skincare is often associated with high expectations. It is supposed to rejuvenate, perfect and transform. Products are becoming more complex, routines longer and promises bigger. Your skin changes – that's normal. Skincare can help, but it shouldn't create pressure. That's why Yelf is for people who don't want to buy a new identity, but value quality and sustainability. Your body doesn't need updates. What matters is the decision to treat yourself well – without questioning yourself.

Yelf is an independent skincare start-up founded in Germany – not as a trend brand, but as a long-term decision. Our products are developed and manufactured within the European Union in compliance with the strictest cosmetic standards. We believe in substance over noise and standards over claims. As a young brand, we combine clear regulatory structures with an attitude that respects individuality and considers diversity a matter of course.

Regulated.

Certified.

Developed under strict standards.

Focus on product quality: All formulations are developed within the European Union and produced in compliance with the strictest regulatory requirements and applicable EU cosmetics directives. Quality is not an add-on, but a requirement. Our products follow clearly defined principles: effective formulations and high tolerability.

Every ingredient fulfils a functional purpose – nothing is decorative, nothing is interchangeable. It goes without saying that we consistently avoid parabens, silicones, microplastics, synthetic polymers, mineral oils, synthetic fragrances, artificial colours and chemical UV filters. We also avoid palm oil and only use palm oil derivatives that come from RSPO-certified sources.

100% vegan

Ingredients with at least 90% natural origin

Partially organic ingredients

No prohibited ingredients

No ingredients that are hazardous to health

Not tested on animals

Developed in accordance with applicable EU cosmetics guidelines

EcoCert, FDA and CPNP certified

Production facility certified according to ISO 22716:2007

Produce less. Respect more.

Sustainability is not an option, but a brutal reality – and we are all responsible for it. Yelf faces up to this responsibility by making conscious decisions: the way we produce, store, package and transport our products has a direct impact on resources, energy consumption and emissions.

Yelf produces according to demand rather than stockpiling, because overproduction not only causes unnecessary emissions, but also additional packaging costs. Every product consumes raw materials, energy and transport capacity. That is why we focus on demand-driven production to reduce waste rather than planning for it.

At the same time, our responsibility as a supplier does not end there. Consuming more consciously helps to conserve resources and reduce emissions. Your purchasing decisions also have a direct impact on production, packaging, storage and shipping. We need you to join us so that together we can make a tangible difference.